building a culture

“Culture” is an odd word to use about hockey; everyone says it, but no one can explain what it means. All organizations like to boast that they’re building a culture, but when it comes down to it everyone really only cares about one sort: the culture of winning. Sune is well aware that the same thing applies the world over, but perhaps it’s more noticeable in a small community. We love winners, even though they’re very rarely particularly likeable people. They’re almost always obsessive and selfish and inconsiderate. That doesn’t matter. We forgive them. We like them while they’re winning.

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